We recommend that you print this End User Agreement for further reference. Here is my inception sheet for this landing page project.Monotype Imaging Inc.
The InceptionĪfter my wrong approach to start design without rational, I realized it was key to have it prior to deisgn process. Last but not least, call to action button was with a route sign. Social proof was complete with font usages across the world. “Legible without being neutral” was shown with Samurai Blue “Nuanced without being fussy” was described with Google “Expressive without being distracted” was depicted with Vancouver Winter Olympics “Feel being in a knitty room” - being cleanīelow fall, I was meant to showcase three different features of Neo Sans. Thereafter, I planned to have a basic user interface page that contained three sections, each of those was maximized as an amplifer, which was intended to highlight three sections: Ultimately, I ended up with giving it up. I failed to figure out how I should implement this design idea. Since there was no rational behind this design. Therefore I commenced with a waterfall design with three pictures to demonstrate different feelings people may encounter while applying this font: “Feel being in a knitty room” - being clean As I worked the above fall section, I expected something eye-catching. So I began my design process from high fidelity without putting any attention to mood board and inception sheet, which later proved as a blunder. It was mainly due to my understanding of UI design which was “go with flow and what looks better may serve”. Intially, I did not take the appropriate steps as instructed. visualize the emotions conveyed by this fontĪs stated by its designer, Sebstian Lester, the ultra modern typeface should have an ultra modern typeface should have a simplicity of character structure:Ī monoline form, open character shapes and curves based on his initial researchĪfter one year working concept, Sebstian decided to push the futuristic tone to another level, which was later being depicted as “ legible without being neutral, nuanced without being fussy and expressive without being distracting” The tools The font was intially designed by Sebastian Lester.
To craft a landing page that promotes Neo Sans with its different new nuances. Neo Sans: a font with readability and futuristic demeanor Objective
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